- From: Sunday Herald Sun
- September 11, 2011
Robert Doyle wants the FCUK sign removed. Picture: Jay Town Source: Herald Sun
Melbourne Lord Mayor Robert Doyle's call for a giant FCUK billboard to be pulled down has drawn mixed reactions from readers.
I WHOLEHEARTEDLY agree with Robert Doyle ("Tear it down now", SHS, September 4). The company chose the name because it knew it would get added mileage out of every reference and it is placed where it is on purpose. Tear it down.
Neville W., via web
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Not about sex
THE sign has been in the same spot for almost 10 years. Why all of a sudden is this sign a huge problem?
This sign has nothing to do with sexualisation.
The local council doesn't have a leg to stand on when it comes to forcing the company to remove the sign.
Ricky Bobby, via web
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Ad exposure
SERIOUSLY, it is not offensive unless you are narrow-minded.
I know what FCUK stands for as a brand and I am not offended at all.
I am actually more offended by the thoughtless action of our Mayor over his comments about the Albert Park GP.
Lift your mind out of the gutter. I have never considered it is the transportation of two letters.
It is a legitimate brand and this editorial and the article by the Mayor have been perhaps the most valuable advertising exposure the brand could have had.
Michael Fitzpatrick, via web
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Go get dressed
WHAT is going on in this world? This is a world-renowned fashion brand.
It has a right to advertise as does every other organisation.
You could move into reality and visit an FCUK store and buy yourself some decent clothes.
Adam, Brunswick
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A little late
ROBERT Doyle must be feeling insecure about something in his political position if he has only now decided to make a song and dance about this sign.
The sign has been in situ for five to six years or more and he only now shows offence/concern about its placement. I'm sorry, but it's a little late to be shouting from the rooftops about this.
The fact that you have waited this long shows how little true concern you have, Robert.
But then again they say there is no such thing as bad publicity, don't they?
Shane Brightman, via email
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Name offends
EXCUSE me, the issue is not the billboard. This is only a consequence.
The brand name is offensive.
If this had been rejected at the point of registration there would be no billboard.
Kevin McCann, via email
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Focus on good
YES, Melbourne City Council, deal with the transport issues, provide parking, work more efficiently.
But yes, people of Victoria, speak up against the cheapening of our culture and of personal standards.
We all experience our own tendencies toward depravity. The shame is when we give up and focus on the gutter, rather than the good.
Ken, via web
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All over Europe
I CANNOT believe that you want taxpayers' money to bring down a brand name that is everywhere in Europe.
After being away from Australia for 10 years, this is the sort of cringeworthy news that you feel is so important. Oh, and when you finish pulling down signs that offend, you should you start banning books such as Go the F--- to Sleep.
There must be something more important to write about than some silly sign.
By the way FCUK makes T-shirts too. Do you want to ban them?
Frank Jagger, via email
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Heard at school
ANY publicity is good publicity. Why worry about one word that is probably heard in every school playground?
FCUK is only obscene if you are small-minded.
Worry more about the violence shown on TV or the movies than one word that is in general use.
If you are old enough to remember the 1960s the word "bloody" had to be bleeped out on radio when they played Snoopy and The Red Baron. Times change.
R. Thomas Heathmont, via email
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Let kids be kids
IT does not even take a stretch of the imagination for an eight-year-old to see what FCUK is actually intended to convey.
It is just as offensive as the "Do you want sex to last longer?" signs and radio advertisements that are in highly conspicuous places and on the radio at prime school transport times.
How do we shield our children from such things when they are in your face in this manner? I want my kids to be kids for as long as possible.
Michelle, via email
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Keep it clean
VOTE "yes" to pull it down.
Isn't it odd and perplexing that we all expect to see and hear the good in each other, yet willingly abuse accepted societal norms under the guise of preserving so-called "freedoms"?
Exercising the freedoms won for us by previous generations carries with it some, as I see it, obvious responsibilities, but sadly everyone seems to take the path of least resistance.
Thus we have giant FCUK signs, with no consideration for all those decent-minded people trying to raise children who don't swear.
Rod, via email
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Silly Lord Muck
I USED to be a fan of Robert Doyle and thought he was doing a good job as Lord Mayor but honestly, FCUK (French Connection UK) has been around for longer than 15 years now as a fashion label.
Is this the first time he has noticed it?
Dean McNeil, Melbourne
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Just bad taste
PLEASE add my support to have this offensive sign pulled down ASAP.
It isn't clever, just very bad taste.
Pauline Cullen, via email
Source: http://www.heraldsun.com.au/ipad/hot-topic-clever-or-offensive/story-fn6bn88w-1226133813405
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